“India Represents One of the Most Exciting Energy Storage Markets in the World”

When Thomas Ingebretsen, CEO of Pixii, describes India as “one of the most exciting energy storage markets in the world,” he is talking about more than market potential. He is describing a long-term commitment to one of the world’s fastest-growing energy economies.

That commitment recently took another important step as Pixii signed a strategic Memorandum of Understanding (MoU) with Havells India Ltd, one of India’s leading electrical brands, to develop advanced battery energy storage solutions for the Indian market.

Why this matters

For many Norwegian companies, India represents enormous opportunities—but also requires patience, trusted partnerships and a willingness to adapt to local market conditions.

Pixii’s collaboration with Havells illustrates exactly that approach. Rather than entering the market with a one-size-fits-all solution, the companies will begin with pilot installations and market validation before progressing towards local assembly and products tailored specifically for Indian requirements.

The partnership combines Norwegian innovation with Indian manufacturing expertise and market knowledge, creating a strong foundation for long-term growth.

A lesson for Norwegian companies

As India’s renewable energy sector continues to expand, battery energy storage is becoming an increasingly important part of the country’s energy transition. Pixii’s approach demonstrates that success in India is not only about introducing new technology—it is about building the right local partnerships and investing in long-term collaboration.

For companies considering India as a growth market, the announcement highlights the importance of combining global expertise with local capabilities.

“India represents one of the most exciting energy storage markets in the world. By combining Pixii’s proven technology with Havells’ market reach and manufacturing capabilities, we have a strong foundation for delivering solutions that support India’s energy transition while building a long-term local presence.” — Thomas Ingebretsen, CEO, Pixii

Why this matters
“Establishing Pixii India and structuring this collaboration with Havells has been a defining chapter — proof that patient, value-driven market entry is the only way to build something that lasts”, says Avanish Verma , Managing Director, Pixii India Private limited.

At NICCI, we congratulate Pixii on this important milestone. Their partnership reflects the growing opportunities for Norwegian innovation in India and the value of long-term collaboration between businesses in both countries.